Social Media Video Dimensions
Have you ever wondered which social media video dimensions to use for which platform? With so many placements available on these social networking platforms available (TikTok, Instagram Reels, Facebook Reels, Instagram Story, & SnapChat) , it can be overwhelming to make sure you are able to repurpose content across different social media channels. Each social network has its own specific requirements, so it’s important to familiarize yourself with them before posting any videos. Knowing which resolution will work across TikTok and Instagram Reels placement is important so that you (or your marketing agency are not doing 2x the work in creating different videos when you can repurpose the same video). Not only will this help ensure that your videos look their best, but it will also help maximize their reach.
Being able to repurpose content is one of the best methods to keep a consistent voice across all of your social media channels. With video being the preferred method of content via the algorithm for all social media channels, it is absolutely paramount to know which video dimensions will work for which network and which video dimensions will not work.
With 1080 pixels x 1920 pixels, this would be the most desired video dimension to create and utilize for all of your social media channels as well as the MP4 and MOV file type.
How your video appears on these channels is above. As shown, the dimensions and look are almost identical regardless of the social media network. Whether the video is shown on TikTok, Instagram or SnapChat what you need to be aware of is the native placement of the text/comments/status update for each platform. Be aware of that placement when you are creating your videos or the comments/status update could cover important content you had placed into your video.
Thank you to our friends at Social Media Today and the team at Consumer Acquisitions for putting this entire list together.