How to Monetize Pinterest in 2022

As a business owner, Pinterest is a great way to reach potential customers.

Pinterest is a powerful tool for promoting your brand and driving traffic to your website. In fact, over 80% of Pinterest users say they’ve purchased a product they found on the platform. So, if you’re not already using Pinterest to promote your business, you’re missing out on a huge opportunity.

But what if you’re not sure how to get started? Or you’ve been using Pinterest for a while but you’re not seeing the results you want? In this blog post, we’ll share our top tips for monetizing your Pinterest account in 2022. By following these tips, you can start making money from your Pinterest traffic and grow your business at the same time.

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Use Rich Pins to Display Your Products

If you sell products, then you need to be using Rich Pins. Rich Pins are special types of pins that include additional information about your product, like the price, availability, and where to buy it. When a user sees a Rich Pin for one of your products, they can quickly and easily see whether it’s something they’re interested in purchasing.

  • To set up Rich Pins for your products, you’ll first need to claim your website on Pinterest and then validate your website. Once that’s done, any new pins you create from your website will automatically be turned into Rich Pins. If you want to convert existing pins into Rich Pins, you can use the bulk edit feature in the Pinterest settings menu.

Create Sponsored Pins

Sponsored Pins are a great way to reach new audiences with your products and promotions. When you create a Sponsored Pin, you can choose who sees it based on their interests, location, gender, and more. You can also set a budget for how much you want to spend on each click or thousand impressions.

  • To create a Sponsored Pin, simply click on the “Promote” button when creating a new pin or editing an existing one. From there, you’ll be able to choose your target audience and set your budget. Once your Sponsored Pin is live, be sure to monitor its performance so you can make changes if necessary.

Use Buyable Pins

Buyable Pins are another great way to promote your products on Pinterest. These special types of pins let users purchase your products without ever having to leave Pinterest. Buyable Pins are available for both physical and digital products, and they work with most major payment processors (like Stripe and PayPal).

To start using Buyable Pins, sign up for a free merchant account with Shopify or BigCommerce. Once you’ve connected your store to Pinterest, any products you add will automatically be turned into Buyable Pins. You can also bulk edit existing pins to add the “buy” button if desired.

By following these tips, you can start monetizing your Pinterest account and driving more sales for your business in 2022. Pinterest is a powerful platform with millions of active users—if you’re not already using it to promote your business, now is the time to start! If you need help getting started or would like some assistance creating high-performing pins, contact us today—we’d be happy to help!


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