Social Media Agency vs. Your Youngest Employee
Many businesses often look for young and talented employees to manage their social media profiles and campaigns. Managing a company’s social media presence can be challenging. And, unlike young employees, hiring a social media agency has several advantages and benefits that might not be so obvious at first. If you’re looking to hire a freelancer or a young employee instead of an agency, you might want to reconsider your decision. Why?… Let’s take a look at this scenario:
A company is experiencing a rapid decline in its monthly revenue. Lately, fewer sales have made expansion almost impossible. The company decides to act on a strategic plan to increase its online visibility. If this goes well, the monthly revenue would have a tripling effect. Should 22-year old Steve, with a large following on Instagram, be hired to run the digital marketing campaigns, or should the services of a digital marketing agency be employed?
More often than not, companies faced with this decision choose to hire a young employee with a large following on Instagram. After all, the chances are that this hiring decision is cost-effective. But is that really true?
Your company needs brand awareness and lead generation through its social media platforms. However, you need to make a choice between hiring the services of a digital marketing agency or a young employee or freelancer like Steve. Now, let’s take a closer look at what hiring a young employee as a freelancer to handle your digital marketing campaigns would mean for your company.
Social Media Management: Hiring Your Youngest Employee
So you’ve decided to let a young employee handle your digital marketing campaign as a freelancer. Freelance marketing is independent marketing. A freelance marketer is a person who likely possesses a blend of various digital marketing skills. Such a person utilizes social media platforms by implementing their own set of best practices to promote a brand’s reach. While this looks pretty straightforward, there’s so much more that needs to be done for a successful marketing campaign.
Digital marketing has more than 20 different specializations. Hence, a freelancer would need to manage various responsibilities, including content writing, marketing strategy, graphic designing, branding, etc. A successful digital campaign will need competence in elements like automation, email marketing, SMM, SEO, PPC, demand generation, press releases, analytics, CRM…the list doesn’t end here. So, will your youngest employee be competent in all these aspects? The short answer is no.
Social Media Management: Hiring a Social Media Agency
A social media agency consists of a team of people that provide a wide range of marketing services to meet the changing needs of businesses. Whether your company is in the startup phase or not, it is important to implement the services of professionals in handling your digital marketing campaigns.
Since the people and teams of people in a digital marketing agency specialize in various aspects of digital marketing, they can more effectively handle your digital marketing campaigns and other social media needs. Such agencies can help you create and share optimized content regularly, engage your current followers, and also get new ones. Whether you’re looking to improve brand awareness, increase sales, or both, a social media agency has the knowledge, expertise, and experience to help you get real results. And that’s where we come in.
At the Long Island digital marketing agency, we have many years of experience using our skills and knowledge to help businesses grow. With our proven track record, you can depend on us to deliver quality work. Always. However, this is not always the case for freelancers or young employees.
Social Media Agency vs. Your Youngest Employee: The Differences
You might be wondering why it is important to hire a social media agency rather than a young employee. Below are seven notable differences between what a digital marketing agency can offer you and what a freelance marketer would. This is a basic primer on what you should know. So, how do they differ?
Freelancers don’t have a wide range of skills suited for your company. Some of the skills required include graphics designing, content creation, marketing strategy, branding, social media management, etc. However, working with a digital marketing agency gives you a holistic approach. A reliable agency can provide resources, experience, and expertise that freelancers don’t have but that is needed for your project.
So, while freelancers are rarely grounded in the required skills, an agency is more versed in the different channels and their functions, which will provide a holistic approach to your marketing requirements.
Digital marketing agencies have structures in place, making effective communication, checks and balances, and quality control easier. An agency comprises a group of experts working together to achieve a common result. A young employee might not have the stability and structure to be a reliable source for your business. More often than not, freelancers have few, if any, direct reports and no set schedule or structure in place.
Lack of adequate resources might delay a freelancer’s job, unlike a digital marketing agency. As digital marketing depends on search engine optimization, pay-per-click, and social media channels, any delay in providing services affects your brand’s performance. Many freelancers lack the resources like an in-house team to provide a quick turnaround time. Furthermore, the tools at the disposal of these agencies aid them in producing quality work that adheres to a client’s specifications.
The probability that a company gets high-quality work is lower with a freelancer compared to a digital marketing agency. If a company hires a freelancer, they might be at risk of getting fake SEO reports from these freelancers who want to make money.
A freelancer charges more for extra hours and extra costs spent on the job than a digital marketing agency, which already has a structure of payment and the amount of time spent on each job. Freelancers charge per hour and offer their own pricing, so you might end up spending more with a freelancer.
The strategy’s effectiveness cannot be trusted or relied upon when employing a freelancer, unlike a digital marketing agency. Your business can not afford to hire amateurs when it comes to SEO.
In contrast with a digital marketing agency, the reputation and integrity of a freelancer are the major elements assuring the company of the freelancer’s ability to work. Should this be tampered with, the company might be on the losing end. Since a digital marketing agency is not a one-man team, it is quite unlikely that everything will fail should a member of the team default on their responsibility.
A Reliable Digital Agency is All You Need…
Using a digital marketing agency is one of the best ways to manage social media today. In most cases, you are better off outsourcing the task to a digital marketing agency.
So, if you want rapid growth and expansion for your business, you should use Long Island social media management services. With us, you can stay ahead without having to rehire freelancers at every stage of your evolution. Plus, we can save you time, money, and other resources in the long run.
If you are searching for the right digital marketing agency to opt for, your search ends here. Why? Because we at the Long Island social media agency can help you stay on top of trends and grow and pace with your overall business strategy. Our digital marketing agency provides digital services and solutions that directly result in both cost savings and increased marketing ROI for clients worldwide.
And what’s more, we implement systems that give you a competitive advantage and allow you to stay ahead. So, if you want to benefit from a consistent set of digital hands and minds with years of experience and a track record for successful outcomes, contact us now!