Have you ever designed the perfect ad in your mind? The copy is brilliant, the image is amazing, but then it comes to the secondary and border colors and you just don’t know how to put it all together?

Did you ever think that the colors associated with your ad and product could influence a viewer to view the ad, click the ad and then make a purchase?

The top advertisers and marketers know something that you don’t – COLORS MAKE ALL THE DIFFERENCE!

The folks over at AdEspresso put together a best practice for selecting color schemes when you are designing your Social Media ads. The reasoning behind each color selection is laid out and something that even the most seasoned marketer might need to take a look at.

Good job AdEspresso..