Facebook has released REACTIONS worldwide today. This feature was originally released late 2015 in Europe but is now available for all users. To use this feature on a desktop all that you have to do is hover your mouse over the LIKE button and to use this feature on a mobile device hold your finger over the LIKE button and you will be given a choice of Reactions to select from.
Reaction choices are Love, Haha, Wow, Sad, and Angry. As usual you can always still Like and Share the update.
This will come in handy for brands as a way to gauge the real reaction of users that want to interact with the Facebook post but do not want to comment. Brands will now be able to how a user feels about a post just by the Reaction that they leave.
The folks over at AdAge wrote a quick breakdown of this new feature and it is worth a read!
Do you think this is a welcome change to Facebook or something that is a fad and will go away soon?