Instagram's Profile Grid Update: What You Need to Know
Instagram is evolving yet again, this time transitioning profile grid displays from the iconic squares to rectangles. Announced by Instagram chief Adam Mosseri, this change is rolling out over the weekend and is set to reshape how content is showcased on user profiles.
Why Instagram is Shifting from Squares to Rectangles
Since its inception, Instagram’s square grid has been synonymous with the platform’s identity. However, as Mosseri points out, most photos and videos shared today are vertically oriented. By adopting a rectangular display, Instagram aims to show more of your content without aggressive cropping. While the adjustment may feel like a “transitional pain,” Mosseri is confident it will ultimately enhance the user experience.
How This Update Impacts Local Businesses
For businesses, especially those targeting a local audience, this update could mean a lot. Vertical content, such as behind-the-scenes shots or product showcases, will now be more visible to potential customers visiting your profile. This improved visibility can directly contribute to increased engagement and foot traffic for local businesses.
Leveraging Vertical Content for Local SEO Success
With this change, businesses on Long Island and beyond have a unique opportunity to optimize their Instagram content for local SEO. Here’s how:
- Focus on Location Tags: Use geo-specific tags on vertical photos and videos to attract local customers.
- Utilize Hashtags Strategically: Incorporate local hashtags like #LongIslandBusiness or #NYLocalSEO.
- Highlight Services and Products: Capture high-quality vertical visuals that show off what you offer.
Making the Most of Instagram's New Reels Feed Feature
In addition to the grid update, Instagram is introducing a new section in the Reels feed where users can see videos liked by their friends. This feature offers businesses an additional opportunity to gain visibility through engaging video content. Encourage your audience to like and share your Reels to increase reach.
Tips for Adapting Your Instagram Strategy
- Review Your Existing Content: Audit your current grid for overly cropped visuals that may need updating.
- Prioritize Vertical Formats: Start creating photos and videos in vertical orientation for better display.
- Engage Locally: Encourage local followers to interact with your Reels and tagged posts.
Embrace the Change
While it may take time to adjust to the new grid format, this update ultimately allows businesses to showcase their content as intended. For local businesses, this shift is an opportunity to double down on visually engaging, vertical content that resonates with your community.