As a business owner, it’s important to make sure you are doing everything in your power to get new customers. But it’s just as important to keep the customers you already have happy. After all, it’s easier (and cheaper) to keep a customer than it is to get a new one. In today’s world, people rely heavily on reviews when making purchasing decisions. That’s why it’s so important to share your positive reviews across your social networks. By doing so, you will not only increase customer loyalty, but you will also attract new customers.